Blog
Starting a hair salon requires everything from a solid business plan to proven marketing strategies that can drive traffic to your website and customers to your door. We are here to help make sure you succeed from start to finish! Check out our blog for tips and then set up a consultation with a Salon Concierge and open the salon of your dreams!
Top 5 Must-Have Elements of Salon Websites
Your hair salon website is the face of your business on the internet and an important part of marketing yourself, as people will want to see what you offer before they walk in the door. It’s important to showcase the feeling, atmosphere, and expertise of your salon so...
The Importance of Backlinks for Salon Websites
When making improvements to your salon’s website, a big part of your SEO strategy should include building strong backlinks on your site. What exactly does this mean? Backlinks are links from other websites to your web pages or blog posts. Backlinks for salons are...
Get Your Salon Website to Rank Well in Local Search
Your website is one of the most important assets of your salon. It allows you to showcase your business, your stylists' skills, the feeling and atmosphere of your salon, and provides all kinds of valuable information to your audience. A website is also crucial for...
3 Ways to Deliver a Great User Experience on Your Salon Website
Customer experience within your salon can make or break your business, but how often do you think about the experience your customers have on your website? Browsing your salon's site could be the first interaction they have with your brand, so make sure that you're...
Video Marketing for Your Salon
If you find yourself wondering how to take your marketing to the next level, video marketing for your salon is a great way to get your name out there and showcase many aspects of your business. Video marketing is a great tool for many kinds of businesses; however,...
4 Ways to Keep Your Salon Website Fresh
Making sure your salon is constantly bringing in new clients can feel like a struggle these days. Many prospective clients take to the internet to find the best place to get their next color treatment or blowout, so it's important to have a great website to draw in...
Salon Talk: What Pages Are People Visiting on Your Website?
One of the great things about specializing in salon websites is that we have a lot of data that tells us about user behavior and site traffic. We can tell how many people are using your site, what types of devices they are using, how they got there, and how long...
Salon Digital Marketing Session at The Art of Business Seminar in Philadelphia
We spent the last two days at The Art of Business Seminar, in the Philadelphia Airport Marriott Hotel, and it couldn't have been a better experience. The attendees were smart and savvy. The speakers were industry luminaries whose insights hit the mark for both new...
How SEO Can Make Your Salon Website Go from Good to Fabulous
Search Engine Optimization (SEO) is what takes a salon website from nice-to-have to financially advantageous. Without it, potential customers will not be able to find you when they search for new salons in your area. If you’re unfamiliar with SEO, it is the process of...
5 Reasons Your Salon Needs an Updated Website
Many small business owners, especially salon owners, don’t believe they need a website, but that is absolutely NOT true! In fact, salons have the potential to have the most popular websites on the internet, especially if it has an active social media presence. Word of...