If you find yourself wondering how to take your marketing to the next level, video marketing for your salon is a great way to get your name out there and showcase many aspects of your business. Video marketing is a great tool for many kinds of businesses; however, because the salon industry is so hands-on and customer-oriented, you have an even greater opportunity to show how your business shines when you use a marketing medium such as video content.
Salons Have Many Opportunities for Video Promotion
Each day, a large pool of clients comes to your salon for many different services. This means that each day you have ample time to record your stylists’ skills in action, showcasing their best work. You can show off the full personality of your salon and each of your stylists and give potential clients a feel for the energy at your salon before they even walk in the door. This can go a long way in helping clients feel welcome before they schedule their first appointment!
Another reason video marketing for salons can be so beneficial to your business is that you’re able to create videos about products you carry in your salon or even demonstrate product-application techniques that your stylists specialize in. Creating tutorials about hair-care methods that your clients can use at home between visits will keep them coming back for more, and they’ll trust that you help them look and feel their best in their day-to-day lives.
Distributing Your Videos via Digital Marketing Channels
So you know what to include in your videos, but now what? After you’ve created great video content for your salon, you can post them to social media and YouTube, and even embed them on your salon’s website on, say, the services page or within a blog post. By posting to social media, you allow your content to be widely shared, meaning you can draw in a larger audience and a larger potential clientele. Posting videos to YouTube will allow you to be found by viewers looking for content like yours, such as tutorials or product reviews. And after they view your video, if they like what they see, they may click on the link to your website to learn more about your salon. When you embed the videos on your website, you can show users who come to your site that you’re always staying on top of the latest trends. If you also utilize a search engine optimization (SEO) campaign, embedding video on your website can also drive SEO success by improving user experience through an engaging form of content—a valuable element that search engines factor into their assessment of website quality.
Video marketing for salons often goes overlooked as a marketing tool, but it’s a valuable resource for showcasing everything that your salon is and does. You don’t need a fancy camera; most smartphones have high-quality cameras that will do the job. What are you waiting for? Start shooting your first salon video today!
Salon Search Party can help you reach more clients with our salon website designs and digital marketing services. Contact us today for a free marketing evaluation.