What is SEO for Salons? Why Does My Salon Need Marketing?

SEO, or Search Engine Optimization, is how business owners (like you) get their hair salon websites to appear in organic (free) search engine results when prospects search for salon services in their geographic area. We have found, as have our clients, that salon website SEO is the most cost effective way to drive qualified, ongoing traffic to your website. By utilizing our salon-specific web designs as well as our highly-focused spa and salon SEO services, you can jump higher in search rankings and get more traffic to your website.

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We start by learning about your business and then develop a list of phrases that we feel are likely to generate qualified traffic for you. We make changes to your website and help you get other sites to link back to yours. We also evaluate your site to determine if there are any technical issues or mistakes that may be preventing you from showing up in the search engines and can work with your web developer to make any required changes.
In the past, that’s all it took to get great, long term results. Unfortunately, those days are long gone. Maintaining search engine positioning requires ongoing work. Our SEO expert services include monitoring and reporting your results, making changes to your site to maximize your chances of keeping or improving your rankings, adding new content to help you increase the number of relevant search phrases your site shows up for and increasing inbound links.


We wish we could, however, no credible SEO company will make you that guarantee. Those that do, are usually promising they’ll get you to rank for obscure keyword phrases that won’t generate the results you are looking for. That said, we have a track record of effective Search Engine Optimization that we’re very proud of.

Not only do all of our active customers currently have first page rankings, most experienced an increase in phone leads from organic traffic within the first month. Our salon marketing experts have been helping companies rank well for years and we’ll use the same process for you.


We start by reviewing your website and digital presence. This helps us identify the opportunities and challenges of your SEO project, as well as begin to develop an SEO strategy for your website. It also gives you the chance to get to know us better before you choose a Search Engine Optimization specialist.

Our proposal includes detailed action steps and it’s yours to keep and benefit from even if you don’t hire us for your SEO project. So what do you have to lose? Schedule your free site review today and find out how much more effective your Search Engine Optimization can be.