Your website is one of the most important assets of your salon. It allows you to showcase your business, your stylists’ skills, the feeling and atmosphere of your salon, and provides all kinds of valuable information to your audience. A website is also crucial for marketing yourself online. But a high-quality salon website is only useful if people actually find it. That’s why it’s critical to have a search engine optimization (SEO) plan in place for your website. SEO can help you rank higher on search engine results pages, which promotes more traffic to your site. Ranking in local search for salons is a big deal; the more people in your area that see your site, the more clients you’ll get in the door! How can you be sure that your site is optimized and geo-targeted to your specific area to rank for local search? Read on.
Include Location & Address on Every Page
This sends a clear signal to search engines about where your business is located. If your salon address can’t be found, Google will have no way of placing it on a map. Consider including your address, phone number, email, and business hours at the bottom of each page of your site.
Update Local Business Listings
Your business listings for Google My Business, Bing, Yelp, and Facebook should be up-to-date with your salon’s current contact info, website, and hours. Search engines now include these listings in search results alongside traditional results. And more and more consumers are choosing local services and businesses based on the listings that appear when they search online, sometimes without even clicking to the business’s website. It’s incredibly important that you provide accurate information in your business listings so that your clients know how to get a hold of your salon for their next appointment. Also make sure to respond to any questions or reviews posted on your business listings. This will demonstrate that you are engaged with your customers and value the experiences they have at your salon.
Consider Geo-Targeted Google Ads
Paid Google search ads can ensure that your salon reaches the top of local search results for people who are likely to be interested in your services, and they can be an efficient way to boost new-client traffic in a short period of time. Google Ads can help you take your marketing efforts to the next level in many ways, but making it to the top of local search for salons is a great reason by itself.
Still confused about how to make it into local search results? There’s no need to feel overwhelmed; Salon Search Party can provide you with the final piece of the geo-targeting puzzle. As part of our SEO services, we can research additional local search keywords and optimize your website to help your site appear higher in organic local search results. Then each month we monitor and report your results, making changes to your site to maximize your chances of keeping or improving your rankings, and adding new content as needed to increase the number of relevant local search phrases your site shows up for.
Let us help you get started on your next marketing project! Contact Salon Search Party today for a free marketing evaluation!